Society

Social Highlight

■ General Indicators FY06 / 2023
Female directors ratio
(as of Sep. 30, 2023)
15.4%
Female in management position ratio 6.4%
Female employees ratio 20.5%
Wage difference between female and male 9.0%
Employees with disabilities ratio
(as of Dec.31 2023)
1.7%
Voluntary employee turnover rate 10.1%
Total investment in the local community 204 million yen

■ KeePer’s own indicators FY06 / 2023
No. of PRO SHOP / Gas stations Approx. 6,500 / 28,000
No. of participants in technical contests 3,665 people
~Human Rights Policy~

KeePer supports and respects the guiding principles of the International Bill of Human Rights, the International Labor Organization (ILO) Declaration on Fundamental Principles and Rights at Work, and the Guiding Principles on Business and Human Rights. We will also comply with the laws and regulations of the countries and regions in which we operate, and respect international human rights norms when there is a conflict between such laws and regulations and international human rights norms. We will deepen our understanding of and maintain a high awareness of respect for the human rights of people involved in our business activities, and fulfill our responsibility to respect human rights.
The following human rights policies have been formulated and resolved by the Board of Directors.


【Human Rights Policy】

1.We do not tolerate discrimination on the basis of race, nationality, gender, color, age, disability, religion, property, sexual orientation/gender identity, other status, or any other similar grounds. We will provide equal opportunities for all people in the workplace, including recruitment, compensation, promotion, salary increases, and training. We will also give consideration to local cultures, languages, religions, and customs, and build good relationships with local communities.

2.We do not tolerate child labor, forced labor, human trafficking, sexual exploitation, or any other activities that lead to human rights violations.

3.Provide fair working conditions for employees and reduce excessive working hours.

4.We will comply with the legal minimum wage for employees and strive to pay them at least a living wage.

5.We will provide our employees with a safe, hygienic and healthy working environment. We will also create an atmosphere conducive to reporting occupational accidents and incidents and raise awareness, without overlooking any hidden work-related accidents.

6.We respect the freedom of association and the right to collective bargaining as employee rights and permit their effective exercise.

7.We take a proactive approach to human rights issues in society and provide assistance according to needs.
We also seek to educate the community about human rights by providing information.

8.We will ensure compliance with laws and regulations in the management of personnel and the operation of corporate activities.

■ Scope of application
This policy applies to all employees and officers of KeePer.
We also expect all business partners related to our products and services to act in accordance with this policy.

■ Human Rights Due Diligence
KeePer will establish a human rights due diligence mechanism. Using the knowledge of experts, KeePer will consult with employees, workers in the supply chain, local residents, and others to identify negative human rights impacts related to KeePer's business activities, and take appropriate action to prevent, mitigate, and remedy them.

■Disclosure
We will periodically examine the implementation status of this policy and make improvements as necessary. In addition, we will disclose appropriate information regarding the status of our efforts to respect human rights based on this policy.

■ Education and Training
In order to ensure that this policy is firmly established in the field of our business activities, we regularly review the guidelines and operation manuals that serve as a code of conduct with board members and management employees. The contents of these manuals are deployed to each store and sales office and shared with all employees.
We will continue to provide ongoing education and training to our employees and directors to ensure that each and every employee fully understands and practices respect for human rights.

■ Remedies
We have established an in-house reporting and consultation service for employees, workers in our supply chain, local residents, etc. When we receive reports or consultations regarding human rights, we will respond promptly and fairly, and will take sincere steps to ensure that they receive redress.
We will not treat employees and other stakeholders who make reports in a disadvantageous manner, and we will take remedial measures to ensure anonymity and confidentiality and to correct the situation.

Board resolution: August 10, 2023

~Human Capital and Diversity Policy~

KeePer respects the diversity of its employees, who are its human capital, and aims to achieve sound corporate growth by creating a workplace environment and culture that makes the most of diversity.
Under our corporate philosophy of "A new car wash culture," we will work on CS* and create an environment where autonomous and creative human resources who bring ES** can grow and play an active role.
* CS: Customer Satisfaction
** ES: Employee Satisfaction


【Basic Policy】

1.Foster a corporate culture in which human resources with diverse personalities can demonstrate their abilities, and promote the right people in the right places.

2.Promote an environment in which employees from diverse backgrounds can work with a sense of fulfillment, for example, by respecting differences and leveraging diversity to generate new ideas and value.

3.Eliminate gender bias while fairly evaluating employees' abilities and contributions and providing fair and appropriate compensation, regardless of gender.

4.To promote the success of people with disabilities, we provide employment and retention support according to their individual personalities and aptitudes.

5.Provide ongoing training programs to help employees acquire the skills needed to do their jobs and prepare for future growth.

■ Scope of application
This policy applies to all employees and officers of KeePer.

■ Disclosure
We will periodically examine the implementation of this policy and make improvements as necessary. In addition, we will disclose appropriate information regarding the status of our efforts based on this policy.

~Labor Standards of KeePer~

■ Promoting Diversity* and Inclusion**
KeePer respects and accepts individual differences and promotes the creation of an environment where diversity is leveraged to generate new ideas and value. We will continue to promote "Diversity and Inclusion" to achieve healthy and sustainable growth.
We also aim to create a work environment and culture in which all employees feel that their individuality is respected, their existence is recognized, and that they are welcome.

* Diversity refers to the diversity of human resources and means "differences" among individual employees in terms of race, nationality, age, gender, sexual orientation/gender identity, religion, creed, culture, disability, career, and lifestyle.
** Inclusion refers to a state in which the abilities and skills of individual employees with diverse values and perspectives are recognized and individuals are utilized within the organization.

■ Percentage of women among all employees
Although the percentage of female employees at KeePer is currently low, the company is promoting further participation by women.
KeePer coatings, by its very nature, is not simply a force of nature, but requires multifaceted skills, and there are many opportunities for both men and women to be active in this field.
We are also constantly renovating our stores to make them more comfortable for our staff, such as by expanding the number of women's locker rooms.

■ Equal pay for equal work between men and women
At KeePer, we have achieved a situation where there is little difference in compensation between men and women. We eliminate gender bias while providing fair and appropriate compensation by fairly evaluating employees' abilities and contributions regardless of gender.

■ Promote employment of persons with disabilities
KeePer does not assign people with disabilities to workplaces unrelated to their work, but rather places them mainly in LABO stores according to their individual personalities and aptitudes in order to promote their success. KeePer also provides support for employment and retention of people with disabilities by, for example, assigning vocational life counselors to them.
We will continue to hire new employees with disabilities and enhance our retention support system, aiming to achieve the legally mandated employment ratio of 2.3% by the end of December 2023.

■ Policies and commitments regarding the provision of training opportunities
KeePer offers an ongoing training program to help employees acquire the skills they need for their current jobs and to prepare them for future growth.
Specifically, to help employees learn and grow more effectively, we will provide mentoring and coaching opportunities and practical support to employees by developing regular training and certification/schools for external technical certification stores and by holding "technical contests".
We also have an e-learning educational program to improve IT literacy and compliance awareness. In addition, we will also strengthen training programs other than coating, such as English conversation, in line with our future overseas expansion.

■ Harassment Prevention Initiatives
Training for officers on harassment prevention is provided. Through training by lawyers, we encourage officers to correctly understand how to prevent and deal with harassment, and to take appropriate actions.

■ Provide a confidential contact point or whistleblower system
To protect privacy, an internal reporting system has been established to allow employees to anonymously report acts of harassment, with attorneys and social security and labor attorneys in charge of the external reporting desk.
In order to quickly and accurately ascertain the facts, we give priority to the victims and take appropriate measures to deal with them. We will also take necessary measures against the offender to prevent recurrence.

~Local Employment / Community Investment~

■ Community Investment
KeePer recognizes that water is an indispensable resource for KeePer, whose corporate philosophy is "a new car wash culture" and that regional investment in water is one of its key priorities. KeePer is committed to contributing to the sustainable development of local communities through job creation, human resource development, donations to local organizations, and contributions to the industry for the benefit of its customers, business partners, and employees throughout Japan.

■ Water Lifeline
An average of four pure water generators, "Kaisen ROII" and "Kaisen Jr. 5RO," are installed in LABO stores nationwide to provide local communities with access to safe water in the event of a disaster and to serve as a lifeline for the community.
In the past, in response to reports of concerns about the safety of drinking water due to the release of radioactive materials from the nuclear power plant accident following the Great East Japan Earthquake, KeePer donated "Kaisen ROII," a pure water generator with a reverse osmosis filtration system used when washing cars, as support for KeePer.
The number of units donated will be five for Iitate-mura in Fukushima Prefecture on April 1, 2011 and eight for Kawamata-machi in Fukushima Prefecture between March 30 and April 1, 2011, for a total of 13 units. This system has the capacity to remove radioactive cesium and produce 60 liters of pure water per hour. As of June 2023, five "Kaisen ROII" units are still in operation in Fukushima Prefecture.

■ Policy on the Rights of the Child
KeePer is committed to helping children learn about the importance of water resources and sustainability, and to instilling environmental awareness and responsibility in them.
For example, we will link water conservation efforts at KeePer to activities for children. We will launch projects that can encourage the discovery of ideas for reducing water use, experiments in energy conservation, and research on cleaning methods that do not use water.

■ Creation of employment opportunities
As we expand overseas, we will contribute to the sustainable development of local communities and economies through local employment and human resource development.

■ Disclosure
We will periodically examine the implementation of this policy and make improvements as necessary. In addition, we will disclose appropriate information regarding the status of our efforts based on this policy.

■ Results/outcomes/benefits of community investments
We contribute to the development of the local community through our support for Obu City, Aichi Prefecture, where our head office is located.
In the fiscal year ending June 30, 2023, we donated 1 million yen for the maintenance of the aging Obu Municipal Baseball Stadium and 40,000 yen to sponsor the Obu City Wrestling Association.
KeePer also continues its longstanding sponsorship of SUPER GT, one of Japan's largest racing events. As the event is held multiple times at circuits throughout Japan, KeePer contributes to the development of related industries and local communities.

▶https://keepercoating.jp/racing/

We are proud to contribute to the development of local communities, and as a company that earns the trust and empathy of the community, we are committed to making even greater contributions to society.

KeePer Specific Efforts for Society

Expand business through strong partnerships with gas stations

KeePer operates the directly managed "KeePer LABO," while also focusing on providing support to "PRO SHOP" operated mainly at gas stations, which are certified technical authorization stores.
As the number of gas stations has decreased to less than half from its peak in 1994 due to the spread of fuel-efficient vehicles and electric vehicles, new revenue (non-gas revenue) is required. While there are various options for non-gas revenue, PRO SHOP can be introduced with a relatively low initial investment, and since the demand for coatings will not change even with the spread of electric vehicles, PROSHOP has been introduced at approximately 6,500 service stations nationwide. PROSHOP has provided a variety of mutually beneficial win-win support, including technical training by KeePer employees, sales promotion support, and the holding of contests and championships.
Product sales to PRO SHOP have now grown into a stable revenue base, accounting for approximately 30% of total sales.

■ 18 training centers and 6,500 PRO SHOPs nationwide

■ Gas stations, etc.
that wish to handle KeePer coatings

Began operating as a "PRO SHOP,“ a certified KeePer technical store.

At least one person certified in 1st grade coating techniques is on staff and stationed at the company.
●No franchise fees or royalties are required
*PRO SHOP is not a franchise store.
●Gas stations, as the coatings are appreciated by customers,
also contributes to improved employee retention of
●KeePer provides promotional tools on a regular basis

■ Number of Gas station and KeePer PRO SHOPs

■ Nationwide network of PRO SHOPs

■ Example of Training Courses and Schedules

■ Coexistence and co-prosperity initiatives with PRO SHOP

Annual KeePer technical contest: 8th

Technical contests are evaluated regardless of gender and many female champions have been selected

Post YouTube link to ➤
technical contest highlights

Annual KeePer Championship: 16th

KeePer Championship is a competition among KeePer installers nationwide (excluding KeePer directly managed stores), where the number of KeePer coatings and a la carte installations are converted into points, and the total points are competed for.
Winning stores are presented with promotional items, PR in magazines and on websites, and overseas tours.

Promotional tools provided free of charge by KeePer to certified technical stores

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